For the holiday season, Kellogg’s Rice Krispies teamed up with Hasbro and influencer/treat-maker extraordinaire Mister Krisp (aka Jessica Siskin) for a social media campaign and window display supporting Toys For Tots. Each time someone shared a Rice Krispies creation with the hashtag #Treats4Toys, Kellogg made a donation to Toys For Tots.

We brought this idea to life in a big way with a window display on a bustling New York City street, where people could use an interactive screen to select a treat to make that would magically be transformed into one of the season’s hottest Hasbro toys.