pnc christmas price index
Have you ever wondered how much a partridge in a pear tree actually costs? PNC has. For more than 30 years, PNC has calculated the prices of the twelve gifts from the classic carol "The Twelve Days of Christmas." The result is the PNC Christmas Price Index®, a unique and whimsical holiday tradition that makes learning about the economy fun.
In 2018, PNC did something different: The DIY CPI. We partnered with 12 talented makers to create do-it-yourself interpretations of each of the 12 gifts—one per maker. The gift was shared on the maker’s social channels and featured on the PNC CPI website and social channels.
Teaser video for social channels featuring DIY projects
Teaser video for social channels featuring the most interesting stats from the Christmas Price Index calculations
The PNC Christmas Price Index Website
THe PNC CPI WEBSITE
All the calculations PNC does each year—how much the cost of swans have increased, the price differences from the previous year—were displayed on the PNC CPI website.
BLOG POST ON PNC WEBSITE
Each gift on the PNC CPI website linked out to a blog post with instructions on how to make that gift’s DIY.
influencer channels
influencer blog
Each influencer posted their craft to their personal blog.
Influencer social
The influencers also created social posts and shared their craft on their channels.