rice krispies treats: love notes

Research shows that kids do better with love and support. That's why Kellogg's Rice Krispies Treats introduced their write-on wrapper: so parents could send encouraging messages to their kids. But we realized that not everyone could read those write-on wrappers. So we partnered with the National Federation of the Blind and created Braille stickers and re-recordable audio boxes. The items were available for free online. Then we told the story of Eme, a spirited 11-year-old and talented musician who happens to be blind. 

Awards & Honors

Cannes Lions - PR Food & Beverage - Shortlist
Cannes Lions - PR Effectiveness - Shortlist
Chicago Ad Fed - Branded Content - Silver
Shorty Awards - Branded Content - Winner
Shorty Awards - Food & Beverage - Honor
Webby Awards - Branded Content - Honoree
PR Week Awards - Best in Creative Excellence - Shortlist

 
RKT_One_Sheet.jpg
 
Braille Sticker Sheet

Braille Sticker Sheet

Re-recordable Audio Treat Box

Re-recordable Audio Treat Box

 

Credits: Creative Director: Erin Gallagher

Art Director: Katie Rogers

Writer: Megan Dwyer

Producer: Christina O'Rourke

Directors: Mark Pallman & Amanda Speva

Editor: Matt Glover