bon-ton holiday campaign
Bon-Ton department stores (Carson's, Boston Store, Yonkers, Bergner's, Elder-Beerman, Herberger's, and Parisian) are all about their sales. And so are their customers. For these strategic, hunter-like shoppers, a sale isn’t just a sale. It’s an event. It’s a date. The campaign I worked on generated excitement for these individual sales and the idea of holiday shopping at Bon-Ton.
in-store poster
The client loved the concept behind our Holiday Sale commercial, so we created this poster playing off of the same idea.
